我們的經營理念－Ching-Ching

每個人都要熱愛英文，並進而熱愛音樂、文學和電影，公司才能永續經營
Form a penchant for English learning, and let that love lead to the love of music, literature and movies. That is the key for us to stay in business perpetually.
把孩子的英文教好是我們不可推卸的責任
Teach your children well---help them develop and grow---that is a responsibility none of us can shy away from.
追求合理利潤，利潤與員工分享
Pursue a reasonable profit. Share the profit we have generated with our colleagues who committed themselves to the company.
同事互相尊重
Learn to respect other colleagues and accept the differences among ourselves.
正直是我們行為的最高準則
Integrity is the highest criterion by which our manner is measured.
對客戶友善，對鄰居友善，以和為貴
Be nice to our customers and our neighbors---rapport is crucial to our business.
以公司為榮，公司以你為榮
Be proud of your company, and your company will be proud to have you.